To celebrate the 25th anniversary of their beloved Air Force One sneakers, Nike has teamed up with hip-hop heavyweights Rakim, Kanye West, Nas and KRS-One for the video "Classic (Better Than I’ve Ever Been)." The song was originally produced by Rick Rubin, but the track in the clip above is a DJ Premier remix, who also brought Rakim onboard.
As for the video itself? Classic. While the whole concept could’ve easily come across like a sneaker commercial, Nike was wise enough to step back and let the artists run the show. From the opening sequence of Premier assembling the mix, to all four MC’s rhyming wild (special shout-out to Rakim, who flows like it’s ’87, not ’07), it’s must-see footage for hip-hop fans and sneakerheads everywhere.
And while we’re on the "classic" tip, it looks like Hova has found a higher calling: ushering in old-school heroes at the Hall of Fame. Billboard says Jay-Z will induct Grandmaster Flash and the Furious Five into the Rock Hall on March 12. Other "ushers" include: Eddie Vedder (R.E.M.), Zach de la Rocha (Patti Smith), and Keith Richards (the Ronettes).
Watch VH1 Classic to see the whole thing live.