Rap titan Jay-Z has finally decided on a bubbly brand to endorse, after a recent falling out with French brand Cristal. After wearying months of searching, he decided on Armand de Brignac Champagne, also known as the Ace of Spades because of its gold-plated bottle and pewter label shaped like an ace. No word on whether the fermentation process involves Lemmy and mutton-chops.
Jay-Z declared war on Cristal, calling for an industry wide boycott, following disparaging remarks Cristal head Frédéric Rouzaud made, worrying about the effects the endorsement of the rap community has on the brand: "What can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business." In Jay’s video for "Show Me What You Got," he can be seen turning away a bottle of Cristal for the Ace of Spades.