When it comes to marketing, presidential hopeful Barack Obama is one smart guy. The Democratic candidate called into Hot 97 and spoke to Angie Martinez. "I’m old-school and generally I’m more of a jazz guy," he told her. "But having said that, I’m current enough that on my iPod I got a little bit of Jay-Z, a little bit of Beyonce. A little bit. I don’t want to pretend I know as much as my [children]. I’m falling behind rapidly." He’s not falling behind in the multimedia wars, though. Hillary Clinton’s Sopranos video might have gone viral, but does she offer you club-ready ringtones? Obama does. And he’s kicking Hillary’s ass on MySpace, too — 124,225 friends (including Jin!) to 105,420. Go, Obama. Maybe this time, the kids will actually, you know, vote or something. On the other hand, there’s some muttering about how politicians who appear on the cover of Men’s Vogue are missing their cojones (does Anna Wintour keep them in a jar on her desk?). That can’t be good.