In what could easily go down as the creepiest pic of the week, Jessica Simpson (with her parents and hairdresser Ken Paves in tow) gives us her best O mouth while watching models debut her new swimwear line in Miami. The bathing suits, which Jess says she is "beyond excited" about, range in style "from all-American girl to bohemian." At the fashion show, Jess got so worked up she exclaimed, "I don’t even know what to do with myself!" Shutting that mouth would probably be a good start.

More pics of bikinis, Kim Kardashian and Papa Joe Simpson - under the cut!

Jess and her mom do a funky dance celebrating all the cash they’re raking in, while Ken Paves gets that bug-eyed, "Eek I just passed gas!" look and probably hopes no one catches a whiff.

The bathing suits were brilliantly accessorized with ties, straw hats from 1920, and giant sunglasses that would later eat the model’s face.

Jessica’s biggest fans were in attendance. Kim Kardashian did "the pose," dad Joe Simpson mixed a white suit with a sunburn for a fresh summer look, and Sopranos star Jamie-Lynn Sigler dragged her man to the event while rockin’ her silk pajamas.

Have you ever seen a more p*ssed off boyfriend in your life? This is worse than being dragged to a midnight showing of Dirty Dancing.  Not even hilariously accessorized bikinis can cheer Scott Sartiano up.

[Sources: The Sun/ETOnline/HollyScoop. Images: Getty]