An oddly blonde Jack Black informed VH1 News that the celebrity swag at Sundance wasn’t exactly free — it comes at a price. The price? Taking a picture with the stuff, which means being prepped to be the next face of a random cosmetics brand in their Asian marketing campaign. (Just kidding. Sort of.) We caught all of the action at Sundance, the annual Park City, Utah, meet-and-greet, where celebrities came to check out new films, promote their own, and, in general, raise the level of conversation. Whether or not that actually worked in practice is something else entirely. When asked, for instance, about his horrendous new glasses, Bono claimed that they’re 3-D. That goes along with U2‘s new film, U2 3D, but it doesn’t change the fact that the world’s most socially conscious star of the stage needs a new stylist. For more on the festival, click here.