Above is the supertrailer for I Want To Work for Diddy, the upcoming reality competition that pits enterprising, young individuals against each other for a chance at becoming the assistant of one Sean “Diddy” Combs. In the trailer, we’re treated to a poolside rant from Diddy, a proclamation from him that, “I’m not the easiest to work for, but I’m the best to work for,” and a former assistant who seems to have the fear of God instilled in him over Heinz 57 Ketchup. It’s kind of amazing. Diddy says, “This show is about people following a dream,” except said people aren’t allowed to sleep (seriously, he also tells them, “Sleep is forbidden.”). That pretty much says everything about the difficulty of their task at hand.
I Want To Work for Diddy is scheduled to premiere Monday, August 4 at 9/8c on VH1.