CENTRIC is a 24-hour entertainment channel that’s the result of a partnership with BET Networks and MTV Networks. Details in the press release below.
CENTRIC, a 24-hour entertainment network featuring the artists, series, movies, music and reality programming that reflects the lifestyle and sophistication of today’s African-American and multi-cultural adult, will start broadcasting on Monday, September 28 at 6:00 a.m. ET. CENTRIC, focused on the influential target audience, ages 25– to 54-year-old ET, can be found on major satellite, cable and telco providers.
CENTRIC will kick off the week with a series of shows that commemorate the unforgettable legacy of Michael Jackson. On September 28, CENTRIC will premiere the original episode of the classic music show, Soul Train featuring the late performer at 9:00 p.m.*; followed by a half-hour in-depth profile, MJ: Our Icon at 10:00 p.m. Inside the M.J. Mansion, an insightful documentary that gives viewers a personal snapshot into the singer’s life at 11:00 p.m.; plus an electrifying block of Michael Jackson music videos showcased in a special episode of Soul Sessions.
CENTRIC will also air an exciting lineup of music-themed programming including memorable concert performances, movies, and originals touting iconic star power from notable figures such as Tina Turner, Beyonce, Erykah Badu, Diddy, Salt & Pepa, The Roots, the Notorious B.I.G., and India Arie. Viewers can also look forward to the original series Leading Men and Leading Women, which intimately chronicle the dynamic lives of celebrities like Boris Kodjoe, Hill Harper, Brian McKnight, Dr. Maya Angelou, Iman, and Patti Labelle.
In November, CENTRIC will bring viewers the return of the highly-popular urban music awards show, The Soul Train Awards, the music special that bridges the gap between the soulful sounds of yesterday and today. Taping at the famed Georgia World Congress Center in Atlanta on Tuesday, November 3, this star-studded two-hour special is slated to premiere on Sunday, November 29 at 9:00 p.m. The show will celebrate music’s legacy by recognizing winners from various prestigious music categories and honor some of R&B music’s notable icons. The special is guaranteed to take viewers on a soul-stirring ride through Soul Train’s most memorable moments, as well as feature hot performances from today’s hottest artists.
“This couldn’t be a more perfect time to launch a fresh brand dedicated to the African-American and multi-cultural adult audience,” said Scott Mills, BET Networks President and Chief Operating Officer. “CENTRIC is all about reflecting the beautiful life that our audience has created for themselves and the one they are still reaching for. This is a time of profound cultural change and we are simply thrilled to have the opportunity to super-serve this audience, which has been underserved for too long, with compelling content that reflects their lives, tastes and aspirations.”
“We are extremely proud to offer our audience a new home that strongly reflects who they are,” stated Paxton Baker, CENTRIC’s General Manager and Executive Vice President. “We are just getting started, but over the next few months we will be adding new original programming as well as a robust online offering. Through our strategic programming roll out, integrated marketing and digital elements, and cross-promotional efforts across BET Networks’ platforms, CENTRIC will become the top destination for our audience to tune into 24/7.”
ABOUT CENTRIC
CENTRIC, the latest offering under the BET Networks umbrella, and also a partnership with MTV Networks, is a 24-hour entertainment channel featuring originals, movies, music and reality programming that reflects the lifestyle and sophistication of today’s African-American and multicultural adult viewer. Its compelling content infuses a unique mix of music, culture and style that embody the lives, tastes, and aspirations of the CENTRIC viewer: All You. All Day. All Night.
33 responses to to New Channel CENTRIC To Hit Airwaves Monday
What channel will it be on???? Time Warner carrying it in Manhattan? Cause we don’t even get VH1 Soul..
Vh1 Soul and Fuse already do all of this, but I’ll give it a try. But I’m sure we won’t get it on campus cable.
What channel will it be on that’s all i want to know
people keep talking about it when they can go see it..
WHAT FREAKEN CHANNEL IS IT GOING TO BE ON…
Centric is just the new name for BETJ. So if you have BETJ (330 on directv), you have Centric.
Yeah, I caught that too, Tina. It’s just BETJ without the jazz stuff. Boo!
when will this channel be avaible in the port charlotte, punta gorda area of florida?
Do you know what this channel and all the other music channels are missing? Videos!!!!!!!! MTV started out showing all videos but now none, and don’t forget MTV2 that was to be all videos now has none. BET also showed mostly videos but now none. VH1 and all the other VH1 channels no videos to speak of. So why are you adding a channel that is more of the same. The shows that you are showing can be seen on other channels and they are all old. You advertised this channel to be a music channel with all types of genres of African-American music. So why hype us up only to disappoint loyal viewers that want to see good music videos?
its an okay channel so far. Still plays some of the smae things that came on BETJ but I don’t like it tooo much. I’d rather BETJ
Lerman, it is a great post thanks for writing it!
what days is FAME on? I saw it last weekend and danced the day away…so good…
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How much money should I take this fall to study abroad in Italy?
Where’s the channel line up of artists/names of songs?
Where’s the channel artistsline up/names of songs
How much money did each player start with?
will it include the new jack swing era music
How much money will it cost to fix a Cigarette burn in Leather seat?
How can I recently aired episodes on the net for “Leading Women & Men” on Centric?
Want to view India.aires recent episode last night 11/17/09.
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When a store has double doors why do they only let you use one of them?
Money making ideas for girls raising money for our church?
How much money does a farmer get for selling one chicken?
abbreviation is along word because they want you to abreviate it
I love you new channel BUT your commercial come to frequently. Most channels will go about 12 minutes between commercials but yours are far more frequent and don’t run the usual 3 minutes so if I get up to grab a snack or use the bathroom the show will start again before I get back. Other than that you offer some really good shows.
Chuck Ryan
What channel will it be on,i have Dish Network. Is it on Dish Network channels, if so what channel
what channel does this come on?
good content
Why do we sing “Take Me Out to the Ball Game” when we are already there?
WHAT CHANNEL IS CENTRIC ON TIME WARNER? ALL OF THAT AND STILL NO CHANNEL LISTED.
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Best article, lots of intersting things to digest. Very informative
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