VH1 is teaming up with DoSomething.org for a new, uplifting take on the televised awards show. Details in the press release below…
VH1 has partnered with DoSomething.org to create the premiere award platform for young people and social change. VH1 will televise live the 2010 Do Something Awards on Tuesday, July 27, 2010 from Los Angeles.
This partnership combines America’s largest organization for young people and social change with a network known for innovation and edge. The program will honor the most amazing young people who are rocking causes in extraordinary ways.
“Do not expect violins and tuxedos. It’s gonna be loud and live,” says Nancy Lublin, CEO and Chief Old Person of DoSomething.org.
Since 1996, Do Something has honored the nation’s best young world-changers—like Maggie Doyne who created an orphanage in Nepal at the age of 17 and now (at the ripe age of 22) is the legal guardian to 27 children. Do Something award winners represent the pivotal “doers” in their field, cause, or issue.
The five nominees will be rewarded with a community grant, participation in this live tv show, media coverage and continued support from Do Something. The grand prize winner will receive $100,000 during the live broadcast.
“Do Something is the first outside partner we’ve worked with in such a large capacity because we’re impressed by the team and how they motivate young adults to do their best,” said Tom Calderone, President, VH1. “We’re excited to collaborate with them on an event unlike other award shows. No rubber-chicken dinners here. The Pop Rocks and caffeine will be flowing at what promises to be a fun and memorable event that will engage viewers, recognize these truly amazing individuals and inspire young people to set goals in their communities.”
Celebrity participants and venue will be announced later next year. The Do Something Awards 2010 is executive produced by Lee Rolontz for VH1 and Nancy Lublin and Jonathan Schilit for DoSomething.org.
The Do Something Awards announcement comes on the heels of VH1’s and DoSomething.org’s partnership on the recent Top 20 Celebs Gone Good special that recognized celebrities’ work on behalf of worthy causes. The special premiered on VH1 on Thursday, November 19. DoSomething.org also teamed up with the VH1 Save The Music Foundation this fall for the Save Our Music initiative, which empowered young people to lead the fight to keep music education in their local schools. During September and October, the two groups provided free advocacy toolkits, project ideas and support to young people fighting for music education in their schools. The best efforts will be awarded grants for their schools’ music education programs and other exciting prizes.