VH1 is teaming up with foursquare to present its Unlock It to Rock It Sweepstakes, which gives music fans a chance to win VIP access to a year of unlimited shows. To qualify, follow VH1 on foursquare and start checking into participating rock clubs and concert venues across the country (there’s more than 10,000 of them). Once you unlock the VH1 Fanatic Badge, you’ll gain entry to the sweeps. Full press release and more detailed instructions after the jump.
VH1 CREATES A NEW FOURSQUARE BADGE FOR MUSIC LOVERS AND PROVIDES FANS WITH VALUABLE TIPS ABOUT LIVE MUSIC VENUES ACROSS THE COUNTRY
VH1’s ‘Unlock It to Rock It Sweepstakes’ Gives Fans The Chance to Win VIP Access for a Year of Unlimited Shows at a Participating Music Venue
NEW YORK, July 22, 2010 – Starting today, music lovers can earn the ‘VH1 Fanatic Badge,’ a new foursquare badge that concert-goers can earn by following VH1 on foursquare at foursquare.com/vh1. Using foursquare’s GPS-enabled application on their mobile devices, users can check-in at over 10,000 music venues in the foursquare database, including rock clubs and concert halls nationwide. Users will be able to unlockthe ‘VH1 Fanatic Badge’ and gain entry into‘VH1’s Unlock It To Rock It Sweepstakes,’ running from July 22, 2010 through Sunday, October 10, 2010, for the chance to win VIP access to unlimited concerts for a year at a participating venue.
In addition, users can access exclusive music tips from artists such as Grammy® Award-winning, R&B sensation Kelly Rowland, the band ‘Civil Twilight, artist ‘Secondhand Serenade,’ pop artist Shontelle, VH1 You Oughta Know artists Taylor Locke from the band ‘Rooney,’ Casey from the band ‘Alpha Rev,’ Angel Taylor and VH1’s “Top 20 Video Countdown” host Jim Shearer, as well as follow the latest music trends as VH1 checks in at popular music venues around the country.
VH1 will also be on-the-ground as a media partner of Lollapalooza at Chicago’s Grant Park this August where all stages of the music festival will be available as check-in points on foursquare.
Followers of VH1 on foursquare will continue to gain access to tips and check in locations from celebrities and talent from VH1 series, such as football superstar and star of VH1’s “The T.O Show,” Terrell Owens; TLC beauty and star of VH1’s “What Chilli Wants,” Rozonda “Chilli” Thomas and R&B diva and star of VH1’s “Fantasia For Real,” Fantasia.
“VH1 is the music source for adults on all of our platforms, so we are excited to extend that strength into the social media world with the new VH1music badgeonfoursquare,” said Nigel Cox-Hagan, Executive Vice President, Creative Group & Consumer Marketing, VH1.
“The ‘VH1 Fanatic Badge’ and ‘VH1 Unlock it to Rock it Sweepstakes’ are perfect ways for music fans everywhere to get tips from their favorite VH1 celebrities and insiders about music venues and upcoming concerts in their areas. There are so many amazing music venues in the US, and we want our audience to continue to support live music. By working with foursquare we are able to share a wide range of music knowledge about artists and venues in a fun, engaging way.“