Video Premiere: Britney Spears, “Hold It Against Me”

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We’d be hard pressed to give you a definitive answer as to what exactly the message of the new Britney Spears video, “Hold It Against Me,” is. While the lyrics make a fairly straightforward case about why the object of desire in the song should cash out his tab at the bar and head back to Britney’s place for an evening of carnal delights (bonus points for the double entendre of the title, though!), it’s pretty clear that the Jonas Ã…kerlund directed video aims to make a broader statement about the State Of Britney today. However, after watching the video a few times, we have to admit that we’re still not entirely sure what exactly that statement is supposed to be?

Here’s what we do know: The video takes place on Earth in the year 2011. The rest, quite frankly, could be interpreted many different ways. Is it a “Leave Me Alone” meets “Freedom ’90″ type of statement, in which Britney struggles to free herself from a media-created prison of her past success by spraying day-glo paint all over a virginal white dress and monitors showing her old music videos on loop? Is the Yuen Woo Ping style battle between Red Cape Britney and Purple Cape Britney meant to pay homage to the classic Mariah Carey vs. Bianca battle from her “Heartbreaker” video? Does the fact that she spends a good deal of time in this video in the company of men who don’t have any eyes mean that she is sick and tired of the male gaze? Why is the first thing she does when she arrives on Earth — we are just going to go ahead and assume that was her in that meteor — is participate in a photo shoot wearing clothes that look like they’re left over from David LaChappelle’s Rize? Honestly, your guess is as good as ours!

If you’ve got theories about what the video means (or even how you think Britney looks/sounds these days), we’d love to hear them. Hit us up in the comments below, fire off a tweet to @vh1 or share your thoughts with us on the VH1 Facebook page.

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  1. Deidra Duncan says:

    I think Britney is looking better! I really like the song. I finally think she is getting her life back on track and going back to the older Britney which really makes me happy!!! As for what the video means…I have no clue!!!

  2. Andrea says:

    I LOVE IT SHE SO BACK!!!!!!!

  3. R L MARSHILONH says:

    i love you so m…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

  4. Monica Le-Dozal says:

    At the beginning of the Video a comet enters the earths atmosphere and as it gets closer and closer to hitting the ground notice that the lights at the photo shoot get brighter. When the comet finaly hits the ground all the lights are on wich could signify that Britney can not only light up the room with her presence but the city as well. 35 seconds into the video thiers a close up shot of her belt which if im not mistaken is bullets that you put in a gun, now that can signify that Britney knows how to protect herself and isn’t afraid to do what she wants. The white dress that she is wearing could signify that she my not look it but she is pure as in personality wise, when she is out and about we all see her do weird things and misjudge her for that. Now if you notice when she is rising higher in the photo shoot there are guys under her dress making it move, its not the wind! 1minute and 26 seconds into the video we see some tubes attached to her hands wich could signify that something is coming but we don’t know when. Now back to the guys under her dress notice how they come out and don’t have any eyes on their face. The guys that are under the dress could signify that Britney is tired of hiding guys from the public and that they don’t see the real her that’s why they don’t have any eyes. Now notice there are two britneys one is good and one is evil once they start fighting the paint comes out of the tubes. It is an internal struggle in which she is trying to come out and as the fight goes on when they are both falling to the ground so is britney in the white dress and when they get up so does she. This is her way of saying that she knows that she has done a lot of bad stuff but that she is back and is ready to show that world what she has learned. Well that’s my theory at least!!

  5. Mark Graham says:

    Great theories, Monica! I love your take!

  6. Celeste says:

    Has anyone noticed the super freaky smile on Britney’s face when she puts her hands up to spray the paint? If you pause it just at the right moment, you’ll see it.

  7. Dortmin says:

    Monica gave me another good theory about the simbolism of the video. Britney is sending a message in this video, hope people like monica gets it cause otherwise if you dont know brit, you’re gonna be lost seeing this.

  8. james says:

    brit still got plenty game left in her…her vid will laways hav people talking

  9. juniot spears says:

    The meaning of the video:

    Start of her career – She hit the earth like a meteor

    Becoming a celebrity – She’s all glammed up putting make-up and perfume

    Rising popularity – She’s rising as her old music videos surround her

    She fell in love – The picture of the guy on the Sony TV

    Personal struggle – She was fighting with herself

    Breakdown/Meltdown – She collapses and ruins her wedding dress and past work

    Comeback – She comes back harder than ever

  10. Amber says:

    She looks amazing. Love the new song, its fresh and new just like she use to be. But this music video was not at all what I expected. A little to much and way out there for the lyrics

  11. vittorio says:

    It is a very good video for a very good song. It is incredible how she always delivers, and always with something to talk about it.