At Bonnaroo, Hip-Hop Acts Crush The (Social Media) Competition

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It may seem surprising that hip-hop would dominate anything at Bonnaroo, the giant music festival (and party) that began in Tennessee a decade ago with hippie-ish jam bands and roots rock. But this is what we discovered when using Next Big Sound to gather social media stats on all 150 or so acts on the lineup. For our inaugural “Bonnaroo By the Numbers” feature, we’ve compared the top 20 acts on the lineup versus their total number of social media fans (Facebook, Twitter, LastFM, MySpace, YouTube, etc.).

While the top acts on the lineup are a solid mix of roots rock, hip-hop and indie rock, the hip-hop artists tear it up in the social space. Eminem, Lil Wayne and Wiz Khalifa would be the top three acts if Bonnaroo were to order its lineup based on which artists have the most social media fans. While Eminem tops both the bill and social media (nearly 50 million followers!), Lil Wayne is #7 on the lineup and Wiz is down at #44. Atmosphere would also be #10 on the lineup, not #39.

After the top three hip-hop acts, the next three would be a trio of indie luminaries: The Strokes, Arcade Fire and The Decemberists. It’s not too surprising that the roots rock or jam band contingents don’t register very high. To be fair, we didn’t break out the individual musicians of the reunited Buffalo Springfield — and Neil Young has more than a million Facebook followers alone. Then again, we can’t really imagine him sharing his knack for poetry on Twitter.