When Lady Gaga‘s music video for “Edge of Glory” premiered, we liked the stripped-back aesthetic, but we quickly found ourselves in the minority. Gaga acolytes who had been anticipating a high-concept spectacle from director Joseph Kahn, based on rumors of mermaid-Gaga (as she was costumed when she performed “The Edge of Glory” on French TV), fumed on social media until Gaga and Kahn responded directly (and for a while afterward, too). Lest her fans consider the mermaid concept scrapped, she tweeted the following:
In an interview with Taiwan’s V News on Saturday, Gaga confirmed that the concept would live on: “Yuyi is in incubation, for anyone who knows what that means.” She then added, “Yuyi may just be born in the next video.” Fans are speculating that the mermaid’s name (not mentioned until after the “Edge of Glory” video premiered) is a clue to the next single: Yu + y + i = “Yoü and I,” which is a clever bit of wordplay that could just as easily be coincidental. There is no word on who the new clip’s director will be, but we suspect Kahn didn’t get the call this time.