The 2011 Video Music Awards had quite the effect on this week’s charts. Adele, Beyoncé, and Lady Gaga were among the artists posted who posted sales bumps after performances a week ago Sunday. Possibly none of them benefited as much as Lil Wayne, whose album Tha Carter IV went on sale less than an hour after the show wrapped on the East Coast. His performance of “How To Love” and “John” was one of innumerable factors that led to a monster first week sales tally of 964,000.
These numbers are no joke. The album not only hit #1 with a bullet on the Billboard 200 (followed by the Red Hot Chili Peppers with 229,000 copies of I’m With You) but it also could become the second-best-selling album of the year. Granted, the fourth-quarter schedule is packed with heavy hitters like Coldplay, whose Mylo Xyloto drops October 25, but Lil Wayne’s album has already sold more than half in its first week of what Gaga’s Born This Way has sold since its release, without the help of the type of loss-leading that scored Gaga the year’s biggest first week. We doubt any album (from anybody) will come near the three-million-and-counting sales of Adele’s 21, but the race to second place just got significantly more crowded (and more interesting), as we suspect Tha Carter IV will have not-insignificant legs.
[Image: Getty Images]