Adele Brings Simplicity, Sorrow To Paris In “Someone Like You” Video


Shorthand is useful. Just ask the director of Adele’s new video for “Someone Like You,” which premiered last night on MTV. Paris indicates love. Window-boxed black-and-white footage offers a retro vibe. And a heavy coat means it’s really cold. Voilà! Three essential characteristics of the appeal of “Someone Like You,” without taking any attention away from Adele’s performance. And she’s inarguably front-and-center in this simple clip, the majority of which is a single tracking shot of walking by the river. Don’t turn away just because it’s simple, though—you’ll miss the last minute, a flashback, told in a single 360° pan, to the moment when the song’s object leaves Adele behind in a coffee-shop. This in itself could have made a great concept for the video…not that we don’t understand the reasoning behind keeping it simple. It matches the song.

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