The O Music Awards 2 will livestream from Los Angeles at 11:30 ET/PT on OMusicAwards.com and across MTV Music Group websites like MTV.com, VH1.com, CMT.com and others, on October 31, 2011. We’ve already told you who’s nominated (oh, you know, just Lady Gaga, Katy Perry, Justin Bieber — no one you’d know) and you can vote online now, but it has also been announced the the show will feature a musical tribute to Apple co-founder Steve Jobs to “pay homage to his immense contributions to digital music culture.” A list of performers and presenters has also been released, and it includes Kelly Clarkson, Demi Lovato, and Mac Miller, among others. Read on to see who else will be appearing at the awards show and how to watch.
FIRST PERFORMERS AND PRESENTERS FOR MULTIPLATFORM CELEBRATION OF DIGITAL MUSIC CULTURE INCLUDE KELLY CLARKSON, THE BAND PERRY, DEMI LOVATO, MAC MILLER, MIDI MAFIA AND DJ DIAMOND KUTS
MORE THAN SIX MILLION VOTES CAST IN LESS THAN TWO WEEKS
LIVE CELEBRATION TO KICK OFF AT 11:30PM ET ON OCTOBER 31 ON OMUSICAWARDS.COM AND MTV
New York, NY, October 12, 2011 – MTV Music Group, a unit of Viacom Inc. (NYSE: VIA, VIA.B), today announced a forthcoming special musical tribute to the late Steve Jobs as part of O Music Awards 2, www.omusicawards.com, as well as the first performances and presenters. The live multiplatform event that celebrates the artists, innovators and fans impacting digital music culture will be livestreamed from an undisclosed location in Los Angeles on October 31st beginning 11:30pm ET/ 8:30pm PT on OMusicAwards.com. In a true multiscreen taker, the show opening will be broadcast on MTV. The event will utilize MTV Music Group’s multiple screens and made available across MTV Music Group websites (MTV.com, VH1.com, CMT.com, LogoTV.com and MTVHive.com), as well as mobile. This cycle’s nominees span multiple musical genres and decades and include a mix of established and up-and-coming artists.
In memoriam of Apple co-founder, chairman and chief executive officer Steve Jobs, O Music Awards 2 will feature a special musical tribute with an up-and-coming artist performing an iconic song to pay homage to his immense contributions to digital music culture.
The first performers and presenters announced for O Music Awards 2 will feature a mixture of emerging and established artists including Kelly Clarkson, The Band Perry, Demi Lovato, Mac Miller, Midi Mafia and DJ Diamond Kuts. In the coming week, MTV Music Group will announce additional performances and presenters.
Since voting began on September 27, more than six million votes have been cast. Fans can continue to vote via the O Music Awards site, www.omusicawards.com. The fan that drives the most votes will appear in the live show.
In addition, fans can participate via the O Music Awards Facebook page, http://www.facebook.com/MTVOMA, Twitter, http://www.twitter.com/MTVOMA, and Tumblr, http://omusicawards.tumblr.com.
Battling it out for the most nominations are artists that run the gamut from web sensations to pop royalty to an outspoken legend. Leading with two nominations each are Odd Future’s Tyler the Creator (Most Outrageous Tweet and Best Web Born Artist), Lady Gaga (Fan Army FTW and Must Follow Artist on Twitter), The Weeknd (Best Web-Born Artist and Too Much Ass for TV), Katy Perry (Best Lyrics Video and Best Artist with a Cameraphone), Justin Bieber (Fan Army FTW and Best Artist with a Cameraphone), Demi Lovato (Fan Army FTW and Best Artist with a Cameraphone), Sinead O’Connor (Oops! I Did It Online Award and Best Vintage Viral Video) and Adam Lambert ( Fan Army FTW and Must Follow Artist on Twitter). Other nominated artists include Cher, Nirvana, Lil Wayne, Iron Maiden, Dolly Parton, Bjork, Wayne Coyne, Scissor Sisters, Best Coast, and Big Freedia.
Fan, innovators, products, and blog nominees include Air National Guard Band “Sidewinder” for their cover of Adele’s Rolling in the Deep, Topspin’s Ian Rogers and The Hype Machine’s Arkadiy Kukarkin in the Hottest Music NILF (Nerd I’d Like to F*ck) category, Banjo Hangout and Rap Genius for Best Music Forum, Spin and WFMU’s Beware of the Blog in the Beyond the Blog category, SoundCloud and Songkick in the Best Music App category, and Turntable FM and Spotify in the Most Addictive Social Music Service category.
In addition to the live awards show, OMusicAwards.com will be hosting a separate livestream in to break the Guinness World Records® title for the ‘Longest Dance Party.’ Beginning, Saturday, October 29, OMusicAwards.com will begin livestreaming the world record attempt live from the Roxy Theatre on the Sunset Strip with the end goal of crossing the 55 hour mark during the live show on Halloween. The livestream will also serve as a platform to promote inclusivity and take a stand against bullying. Fans watching will be able to utilize their social media accounts to take positive action and provide encouragement to the dancers. Donations raised from the livestream will be divided equally between The Gay, Lesbian & Straight Education Network (GLSEN), The It Gets Better Project, The Gay Straight Alliance Network (GSA), Human Rights Campaign (HRC), Gay & Lesbian Alliance Against Defamation (GLAAD) and The Trevor Project.
The sponsors for O Music Awards 2 are Dove® go fresh™ Deodorant, XBOX, Trojan® and L’Oreal. All four partners will be integrated into the live show and digital experiences. In addition, each partner will sponsor one or more categories.
The O Music Awards site will be the digital main stage and the heart of all activity in the weeks leading up to the O Music Awards 2. Post event, the website will continue to spotlight innovation and creativity in the digital music space. The award event will be the centerpiece of a larger ongoing discussion and celebration around digital music throughout the year that will take place across multiple platforms including the O Music Awards website and social media. In the coming weeks, MTV Music Group will announce additional details such as O Music Awards 2 performers and presenters.
April’s inaugural O Music Awards, which streamed live from Las Vegas’ iconic Fremont Street, garnered MTV’s second-biggest-live stream audience ever, and featured performances by Mumford & Sons, Foster the People, Lupe Fiasco, Matt & Kim, as well as a world record for the longest freestyle rap by Chiddy Bang’s Chidera “Chiddy” Anamege