M83‘s new album, Hurry Up We’re Dreaming, has been one of the most talked about releases of 2011, and has launched the band from cult indie-electro status to “next big thing” stature. And the first single from the album, “Midnight City”, appears to be the culprit behind M83’s sudden pervasiveness. As the soundtrack to Victoria’s Secret‘s latest launch — the landing of the newest Angels in tandem with the release of the brand’s new fragrance — “Midnight City” has blasted out of it’s alternative niche and right into the hungry ears of mainstream audiences.
And the buck doesn’t stop there — “Midnight City” was also featured as the credits rolled on Sunday night’s episode of HBO’s How To Make It In America. It’s not entirely surprising that M83’s star has risen so quickly, given the band’s brand of uplifting, huge, reverberating sounds. The music is almost made to play over grand montages of sweeping movements, slow motion running and whimsical moments. We’re expecting to see more M83 blasting over vast, panning cameras and epic movie style drama very soon!
The official video for “Midnight City” can be viewed below.