We envy La La Anthony‘s innate sense of casual cool style, so it’s no surprise to hear that she’s getting involved in the beauty biz to help other women bring out their best too. La La is partnering with the Motives company to launch her own makeup brand next month. The line will focus on “foundations to match all ethnic skin tones from light to dark. La La’s emphasis on the special foundation types were made because of the lack of availability for women of color in many beauty lines,” The Insider reports, and it will also include lip and eye color. Perhaps we’ll see La La in business woman mode on season two of La La’s Full Court Life when that airs this spring!