Get ready for the return of Pop Up Video! The show itself will be back in just one week with brand new episodes, but in addition to that, we’re psyched to announce that Pop Up Video will be making an appearance at Lollapalooza this year, too. From August 3-5, attendees at the Chicago festival will be able to star in their very own Pop Up Videos which will project live on a jumbo screen in Grant Park. So tune in when the new season premieres on Monday, August 6 at 12 p.m. ET/PT, and if you’re in Chicago for Lollapalooza, don’t miss your chance to get Popped. More details are below.
VH1 “Popping Up” at Lollapalooza 2012 with Live Augmented Reality Experience
Los Angeles, CA, July 30 – VH1′s beloved Emmy Award-nominated music video franchise “Pop Up Video” returns this summer with more of the musical wit, insight and snark that has cemented the series’ status as a perennial fan favorite. The new season kicks off Monday, August 6 at 12pm ET/PT on VH1 with a freshly “popped” batch of the latest music videos of fans’ favorite artists and songs.
For the first time ever, VH1 will bring the fun of Pop Up Video to Lollapalooza 2012 by putting attendees in the spotlight as stars of their own videos. From August 3rd-5th, festival-goers in Chicago’s Grant Park will be able to step into the fun and irreverent world of “Pop Up Video” to an unprecedented degree, in real life via “augmented reality” software. Developed specifically for VH1 by third-party experiential agency Awestruck Marketing, the breakthrough technology will allow fans to see themselves live on a jumbo screen, interacting with music videos from Lollapalooza artists including the Red Hot Chili Peppers, The Black Keys, Fun., B.o.B. and Gary Clark, Jr. In addition, participants will get the full “pop up” treatment via custom bubbles of humorous info about the videos and insider Lollapalooza facts, overseen by the series’ actual editorial team. They can then post photos from the experience instantly to Facebook and Twitter through a custom application.
Fans can now use VH1′s “Pop Up” creator to build the ultimate “Pop Up” experience. Create your own snark-filled masterpiece and share with friends via Facebook and Twitter here: http://on.vh1.com/makePop. Fans are also encouraged to tweet using the official hashtag #PopUpVideo and to check out Pop Up Video on social media by following@VH1PopUpVideo and liking the official Facebook page: https://www.facebook.com/popupvideo.
“Pop Up Video” was nominated for two 2012 Creative Arts and Entertainment Emmy Awards, for “Outstanding Special Class Series” and “Outstanding Special Class Writing.”
Original co-creator Woody Thompson is an executive producer for Eyeboogie. Executive producing for VH1 are Shelly Tatro, Karla Hidalgo and Jeff Olde.
UPDATE: Pop Up Video at Lollapalooza was a huge success!Check out photos of festival goers popping below! Pop Up Video will also be at the Mixtape Festival next week – see you there!