We might be biased, but one of the things that we love most about VH1 shows is the fact that the theme songs are kind of awesome. (We had Mob Wives‘ “The Big, Big Bang” in our head for pretty much all of 2011 and we still love that one.) One of our all-time favorites though, is the Love And Hip Hop theme, “This Is The Life,” and now the song is available for download on iTunes!
For more info about the song, by Lofey, featuring Cardan, MeetSims and Travis McClung and how it came to be, read on after the jump. Love And Hip Hop season three premieres Monday night at 8 p.m. ET/PT.
A few years ago former President of Violator Management/multi-media powerbroker, Mona Scott Young, contacted veteran musician/songwriter/producer Lofey (a/k/a @stupidwhitejerk), about creating music for an upcoming docu-series.
Without hesitation Lofey produced a variety of cue music and the theme sequence for what is now the well-known hit VH1 show, “Love and Hip Hop.” Lofey has written and produced numerous records for well-known artists including Nas, Jay Z, Mariah Carey, Scarface and Joe Budden, to name a few. He has also been responsible for providing music for some of Hollywood’s biggest blockbuster films such as Transformers,Night At The Museum and Alvin and The Chipmunks.
After season 2 of “Love and Hip Hop NY” Lofey decided to take the theme sequence for Love and Hip Hop ATL one step further by adding a vocal, which he felt would heighten the branding capabilities of the show.
He reached out to his longtime friend and writing partner, Cardan, to see what type of ideas they could come up with together. Cardan, known as the “Rap Ne-Yo,” has written hits for powerhouse stars like Nelly, P.Diddy, Lil’ Kim, Mase, Bow Wow and the list goes on…The two eventually came up with the catchy phrase, “This Is The Life,” which ended up becoming the tag line for the show’s theme sequence.
As the success of “Love and Hip Hop ATL” blossomed, Lofey decided to turn it up another notch by taking the the successful theme music and making it into a full blown record for the clubs.
Lofey pulled in two more “on-the-rise” artists, MeetSims and Travis McClung, whom he is developing with his partner Doug “Biggs” Ellison (@biggs4k) (CEO of Four Kings Productions, which is responsible for Grammy award winning artist Chrisette Michele). MeetSims has already shared the stage with French Montana and Fred The Godson, as well as writing and performing hooks for top artists like Meek Mill. “He is definitely someone to watch out for.” explains Lofey. “Then Travis came to the studio and blessed us big time with his voice for the intro of the song.” This kid is the next huge heartthrob/pop sensation. “I am very excited about all of these projects and amazing opportunities. What a great way to bring in the new year!” states Lofey.