Shakira Premieres “Give It Up For Me” With Savvy Social Media Strategy
VH1 favorite Shakira is premiering a new video for her single “Give It Up For Me” before her album She Wolf is released on Nov. 23. The video is all about dancing, mixing an unlikely combination of Jamaican dancehall, stepping and traditional Thai dance. This polyglot of styles may not seem surprising coming from a Colombian-born pop star of Lebanese, Italian and Spanish descent who speaks five languages.
But what’s unusual — and smart, too! — is that Shakira’s debuting her new video simultaneously on her Facebook and Ustream, allowing her social media-savvy fans to chat via Twitter (use @shakira), Facebook, MySpace or AIM. Huge props to the record label for allowing unfiltered comments to be posted to the singer’s Facebook — because not 100% of them are positive.
Produced by Timbaland, “Give It Up For Me” features Lil Wayne. Watch a 15-second sneak peek of the video above and join the conversation after the jump. Plus, check back here at 3pm to watch the live premiere.



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